DFJ Campaign Messaging Toolkit

This messaging toolkit is a guide to support communication for Debt Free Justice and its advocates about our national campaign to abolish fees and fines in all 50 states.

Goals of this Toolkit

  • Establish clear messaging about Debt Free Justice, its mission, and how to take action to support the campaign’s mission and goals. 
  • Provide audience-based language that will enable anyone who supports Debt Free Justice to easily share our message.

Sharing a consistent message about Debt Free Justice and our work creates a foundation for the following to happen:

  • Build trust between impacted individuals, advocates, the general public, and Debt Free Justice.
  • Recruit more people and organizations to get involved with the campaign.

Download the Communications Toolkit below.